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“It
was a lot more work than any of us expected. We have put in probably
close to 1,000 hours of work.” |
Bookstore
gets wild By
Emily Baker A trip to the TCU Bookstore usually does not involve the sight of a small goat nibbling on the chain that attaches it to a tree. It usually doesn’t involve a sighting of a charcoal-colored, fluffy chinchilla or playful hedgehogs either.
However, this was the sight at the bookstore Thursday during Spring Fling, which was sponsored by the marketing application class. The class, which conducts market research for a client, creates a promotional activity and writes a long-term plan, chose the bookstore this semester as their client. Spring Fling was organized as a promotional activity to raise awareness of the bookstore. “A lot of times people come (to the bookstore) just to get their textbooks,” said Kyle Gore, a senior marketing major and member of the marketing application class. “The bookstore is also a place to get greeting cards and other books and it has a cafe.” Besides the petting zoo, activities included free food, a disc jockey, a raffle of gift certificates and a 10 percent discount on bookstore merchandise. Gore said about 400 to 500 people participated in the four-hour long event, which took all semester for the class of 11 students to coordinate. “It was a lot more work than any of us expected,” he said. “We have put in probably close to 1,000 hours of work.” Katie Roche, a senior marketing major, was chosen to be the group’s internal coordinator. She said that the project ended up requiring more than she anticipated, but was a valuable learning experience. “You have to be flexible, and I learned to work with different types of people and how to bring everything together to make it work,” she said. The event cost about $2,000, which was raised through donations, Roche said. Emily
Baker |
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