Britney
Spears newest pop exploit
By
Ryan Eloe
Skiff Staff
I hate when
you jostle a can of soda and when it opens it explodes all over
the place creating a sticky fiasco.
Britney Spears,
like an over-shaken can of Pepsi, has unfortunately spewed her artificial
sweetness, making a huge mess that no one wants to deal with.
Spears
saga began in 1999 with a cute and innocent girl-next-door attitude.
The top 20 stations asked for pop, and she gave it to them in the
form of a big, pink wad of gum that the stations could definitely
chew on. In fact, the stations brought listeners the joy of Britney
strategically every 45 minutes, squeezing her in 32 times a day.
With songs like
Baby One More Time and Crazy, Carson Daly
and his Total Request Live cronies had not heard the last of this
sweetheart from Louisiana. In fact, she did it again
almost one year later, and she proved she wasnt that
innocent as age caused her to lose a layer of clothes and
any remaining respect.
In 2001, Spears
wanted to remind her over-active listeners that when it comes to
pop-idol, its all about her. She named her third album Britney.
Yet, that wasnt
enough. And when the paycheck was offered to become a Pepsi songbird,
she apparently jumped, as the huge beverage maker decided that it
was time to sell the product, complete with sex appeal.
Some people
might suggest Spears sold out by going along with Pepsis attempt
to sell more pop (the fizzy type, not the musical type). In reality,
Spears probably sold out long before she joined forces with Pepsi.
Now, Spears
is going to make her debut onto the big screen with her upcoming
movie Crossroads. This job shouldnt be too hard
for her; her whole life has been one big acting career. Forget the
music, thats just a vehicle to get her in the publics
eye. Ever since she was on the Mickey Mouse Club, shes been
trying to figure out ways to get herself in front of the camera
and doing a feature length film seems like a logical idea.
Why not? Will
Smith did it. Jennifer Lopez did it. Mark Whalberg did it. Shes
joining the ranks of Madonna, Whitney Houston, Ice Cube, Janet Jackson,
Cher and Courtney Love. I hope she feels special.
Yet the film
could do well for its producers, MTV and Paramount, but not by any
great talent on their part beyond finding an easy, seducible target
to exploit. Miss Spears is a prime exploit commodity these days.
She is even supposed to have a small part playing herself in the
next Austin Powers movie.
Crossroads
is the story of three childhood friends, Lucy (Spears), Kit (Zoë
Saldana) and Mimi (Taryn Manning), who after eight years apart rediscover
their friendship on a cross-country trip. Whats interesting
is that Saldana plays the beauty queen, while Manning plays the
bad girl, and Spears plays the straight-A student. Seems to me that
Spears role goes back to her Mickey Mouse Club days, unless
of course the movie features her breaking her perfect-girl mode.
Oh yeah, this isnt a biography.
Maybe years
from now we will still be hearing about the new adventures of Britney
Spears. Or maybe she will find her niche. However, at this rate,
shes no different than an exploded can of Pepsi whose presence
has made her unpalatable.
Some one better
wipe her off the floor before she gets much flatter.
Ryan
Eloe is a junior international economics major from Centennial,
Colo.
He can be reached at (r.c.eloe@student.tcu.edu).
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