Morris, Williams to lead Skiff
By Sarah Chacko
Staff Reporter

Three highly experienced students were chosen by the Student Publications Committee to serve as the fall semester’s Skiff editor in chief and advertising manager, as well as next year’s editor of Image magazine, journalism chairman Tommy Thomason said Monday.

“This is as strong a leadership group as one could have put out,” Thomason said.

Kelly Morris, the newly-chosen Skiff editor in chief, has worked at the Skiff since the first week of her freshman year. Morris, a junior news-editorial journalism major, said she sees the paper’s potential in what it can accomplish.

She said she will encourage reporters to do a better job of covering stories from beginning to end and focusing more on issues important to students. Morris also said she hopes to bring a positive, team environment to the newsroom in order to break the Skiff’s increasing turnover rate.

“It’s important to keep in mind that no matter what, the newspaper will get done and tomorrow there will be new issues to face,” Morris said.

Thomason said the members of the committee were looking for candidates who were experienced, able to work with others and understand the role of a newspaper. Morris exemplifies all of these qualities, he said.

“She has earned the right for the position she’s been awarded,” Thomason said.
Karla Williams, a junior advertising/public relations major, was chosen Skiff advertising manager for a second semester. Williams said she is excited this time around because she knows what parts of the advertising department can be made better.

Improving the quality of advertising, training staff more extensively, and working closely with the editorial staff are among her goals, she said. Williams said these improvements can increase the quality of ads as well as improve relations with clients.

Thomason said he is confident Williams understands the system and the market well. Through bad economic times, the Skiff raised ad revenue considerably, he said.

Brandon Ortiz, a junior news-editorial journalism major, said he will build upon Image’s achievements. Ortiz has worked at the Skiff for the past six semesters, including one semester as editor in chief.

“I hope to combine the great easy-to-read feature stories the Image currently has now with longer, investigative pieces that will enlighten and inform the TCU community,” he said.

Thomason said he’s well-qualified for the Image position.

“I couldn’t imagine a better candidate,” he said.

s.e.chacko@tcu.edu