Staff members learn recruitment methods

TCU staff members learned methods on how to relate their perspectives to incoming students, and their role in marketing and recruitment Wednesday at “Marketing TCU.”

The presentation was sponsored by the TCU Staff Assembly as one of the two educational programs provided every fall and spring, said Alice Carter, chairwoman of the Professional Development Committee. Carrie Zimmerman and Ben Alexander were the program’s presenters.

Zimmerman, director of the first year experience, focused her presentation on such information as the background and values of the class of 2007. Independent, realistic and technologically astute are examples of all the student’s traits, she said. The students are also eager to promote change, she said.

Zimmerman said learning the difference between staff and student backgrounds and values is important because it shows the needs of incoming students and ways in which to impact these students.

Zimmerman also discussed the dependence that students and staff have on each other.
“Our job as a staff is to remember we are here for the students,” Zimmerman said. “It’s a give and take relationship. They need us and we need them.”

Alexander, director of admissions marketing, said he showed the staff ways recruitment is done, such as mailings, phone calls, Internet and e-mails.

He said prospective students are encountering staff through visits, phone calls and e-mails, and that they play an important role in marketing and recruitment.

— Nyshicka Jordan