Addy excellence award goes to TCU Outlook Newsletter

TCU’s Outlook Newsletter won its fourth excellence award at a recent awards ceremony, John Maddox, the publication’s designer said Thursday.

The American Advertising Federation hosted the Addy Awards Feb. 15 to recognize achievement in print, Web, television and radio ads, said Maddox, the senior art director of TCU Publications.

The summer 2002 issue won a gold award, the highest award, in the Product or Service Presentation, Newsletter category.

“This is something that as a designer you aspire to win,” Maddox said. “It is really nice to get recognition within the industry.”

The newsletter is produced two or three times a year and is sent to more than 60,000 people, Maddox said. The newsletter is a fund-raising publication that costs around $16,000 to produce, Maddox said.

“It contains news about what TCU is doing to improve,” Editor Dee Dodson said.

She said she was also happy with the award.

“We are very excited about it,” she said. “It proves our publications can stand up against other publications around the area.”

The newsletter has been in existence for four years and has won three gold awards and a silver award, Maddox said.