Start spreading the news
Star-Telegram’s rival reinstated but for a price
By Nyshicka Jordan
Staff Reporter

It’s back and looking a little different.

A bincontaining The Dallas Morning News returned to campus this semester after an agreement to change the appearance and location of distribution was reached by the newspaper and TCU, said Don Mills, vice chancellor for student affairs.

The Morning News’ metal bins were removed last semester because they were not aesthetically appealing, Mills said. The bins were removed at the same time the school began a free campus readership program with the Fort Worth Star-Telegram in August.

A wooden bin was placed in Moudy Building South similar to the displays that hold the Star-Telegram, the USA Today and The New York Times. The Morning News is also distributed in The Main, Frogbytes and Pond Street Grill in Worth Hills, but papers in Worth Hills are sold at the resister.

Kelly Roberts, director of circulation with the Morning News, said the company delivers 100 newspapers daily to TCU, an amount that will decrease or increase based on sales. Students who live off campus can purchase subscriptions for $14 until Jan. 24, he said.

Roberts said the Morning News should be available for students because it is a leading paper in North Texas.

“I think we’ve reached our goal, and that is that we have The Dallas Morning News be available to students and7 faculty,” Roberts said.

Mills said the Star-Telegram was chosen to be a part of the readership program over the Morning News because the Star-Telegram is “our hometown newspaper.” The Star-Telegram also distributes USA Today and The New York Times as a part of the program, he said.

The journalism department made an informal request that students have access to the Morning News, said Tommy Thomason, chairman of the journalism department.

Thomason said it is fair to students that they be given access to both papers.

“We in the journalism department are happy the administration has made this decision,” he said.

Access to several newspapers is a benefit to journalism students because they will be able to compare such things as content, design and editorials,Thomason said. He said that other students might want access to the Morning News because they are Dallas-area residents or because it covers TCU sports and other events that occur in Fort Worth.

“We think this is a win-win situation, both for the newspaper and the students,” Thomason said.

Shae Moore, a sophomore broadcast journalism who is from Dallas, said she grew up reading the Morning News.

“I think it’s a really good newspaper and I am glad that it was brought back,” Moore said. “I wish they didn’t have to charge for it though. But if they have to charge for one, it should be that one because the Star-Telegram is more local.”

Mills said the readership program cost the university $40,000.He said plans to discuss incorporating the Morning News in the readership program are in the works. Mills said he believes the readership program is going well, but decisions about continuing the program for next semester are under evaluation.

Nyshicka Jordan
n.d.jordan@tcu.edu