maintain sense of unity
times, fond memories spark donors to give money to TCU.
Late nights with roommates in the dorm, tailgate parties
and celebrating after finals are a routine part of college
life. But they may also be crucial to the financial
health of the university.
Those charged with seeking donations to TCU say that
its often a cherished memory like one of these
that leads someone to donate.
Cathy Sheffield, director of gift planning, said as
people get older, they look back at the time they spent
on the TCU campus. The times they had motivate some
donors to leave gifts to TCU in their wills, she said.
They call it planned giving because it is a gift
that takes planning, Sheffield said.
Planned giving is only one way to support the university
financially. Some donors give specifically to programs
like athletics. Others give simply to provide scholarship
money for students who may have a financial need or
those who deserve recognition.
And TCU is glad to both receive the donations and to
honor those who give.
People who participate in TCUs planned giving
program are members of the Britain Society. Although
some people who give their estates to TCU want to remain
anonymous, they are encouraged to become members of
the Britain Society because it gives them a chance to
It allows us to thank individuals now who plan
to give to TCU in the future, Sheffield said.
They are making the ultimate gift to TCU by including
TCU in their estate plans.
For those interested in athletics, one route to donations
is through the Frog Club.
There has to be ongoing endeavors made to find
donors and supporters who are eager to participate in
bettering the lives of young student athletes by giving
to the TCU Frog Club, said Mark Mourer, Frog Club
Mourer said he is grateful to the many Frog Club donors.
Some of the ways they are appreciated are by being provided
with preferred parking at TCU football games and by
You can never thank them enough, Mourer
Ann Louden, director of principal gifts, said the assumption
of many is that they have to give a large sum of money,
but Louden said it is more important to get into the
habit of giving rather than worry about the amount.
Louden said she has had the opportunity to form friendships
through her work. One TCU alumna she became close to
was Vera Edelbrock, a 1930 graduate.
Louden asked Edelbrock to be the chair of her 50-year
reunion. In her 70's, this was Edelbrock's first involvement
with TCU since the time she was a student. It sparked
her to be involved with the university until her death.
Edelbrock decided to leave $200,000 to TCU in her will
and she specified that Louden decide how the money would
That was a great honor for me to be able to direct
that gift, Louden said.
Louden said the best way to reach potential donors is
Before a face-to-face meeting can take place, a donor
research office takes steps to identify those people
who could make wonderful donors. Part of this process
includes identifying the assets an individual has, as
well as if they have a charitable impulse.
We have to figure out who we need to go talk to,
Not only does Louden have the opportunity to recruit
donors and watch them experience the joy of giving,
but she also experiences the joy. Louden and her husband
give scholarships to TCU student leaders.
It helps reward kids for being active on campus,
said Malcolm Louden, a member of the Board of Trustees.
William E. Tucker, TCU Chancellor Emeritus, is another
faithful TCU donor. He said there are a variety of reasons
to give money to the university.
It provides a wonderful opportunity to do something
that is lasting, Tucker said. TCU is more
enduring than I am.
Donors do not go unnoticed after making contributions
They are honored at dinners and their names are listed
in newsletters. They are also thanked personally by
members of the Student Foundation, a highly selective
group of TCU students who work to promote the university.
We are able to work with TCU donors by calling
each one personally on the telephone to thank them for
their generous contributions to TCU, said Tiffany
Ameen, a Student Foundation member.
Many people work hard to continually promote TCU and
attract donors who help make TCU what it is today. Every
gift, no matter the size, is appreciated and vital to
the university's existence.
It inspires others to make a gift, regardless
of the size, Sheffield said.