TCU Daily Skiff Thursday, February 19, 2004
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Workshop focuses on communication skills
The School of Business will hold a two-day event to teach students the skills they need to succeed in their careers.


By Drew Irwin
Staff Reporter


The Neeley Center for Professional Communication will sponsor and coordinate the seventh annual Corporate Communication Workshop today and Friday at the Dee J. Kelly Alumni and Visitors Center.

Gay Wakefield, director of the CPC, said business students are not the only people who would benefit from the workshop.

“Any student interested in how communication works in organizations will benefit from the varied workshop sessions offered,” said Wakefield, the coordinator of the event.

Greg Stephens, chairman of the department of management, said he hopes students will leave the workshop with the “enthusiasm and curiosity to explore ongoing improvements in their talking and listening skills, willingness to practice and a foundational framework for continuing to build on their new skills.”

Shannon Shipp, chairman of the department of marketing, said his seminar is designed to help spokespeople develop an ethical response to crises.

“The primary goal of my seminar is to give the attendees a sense of the ethical issues involved in communicating with various publics after a crisis,” Shipp said. Marion Luna Brem, principal and CEO of Marion Enterprises, will give the keynote speech at 12:30 p.m. Friday. The speech will illustrate how to maximize your strengths and minimize your weaknesses by becoming intimate with the five beautiful truths about successful managers.”

After the speech, Brem will be signing her book, “The 7 Greatest Truths About Successful Women.” The book was listed as one of the top ten business books in 2001 by Booklist.

The Coca-Cola Bottling Company of North Texas is the marquee sponsor of the workshop. Ronnie Morris, central area vice president, said he is excited about the workshop because he believes communication is very important in business.
“We believe fundamentally that communication skills are directly linked to good leadership,” Morris said. “We really think that the quality of our results is dependent on the quality of our communication.”

Morris said he learned about the workshop after his staff took a class in business communication skills at the Charles Tandy American Enterprise Center.

The cost of the workshop is $149. Students can attend for $75.
 
 
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