February 10, 2004
magazine to premiere
TCU chapter of the Collegiate Entrepreneurs Organization
will be printing a monthly magazine aimed at the TCU community.
of the CEO club plan to launch a magazine later this week
that will focus on in-depth stories. Marlin Gusman, editor
in chief of the magazine and vice president of publications,
said the magazine, named WHATSUPTCU!,
will try to cover information not covered anywhere else.
Were going to cover sports, movies, business
and anything our readers want to read about, said
Gusman, a sophomore history major. We basically
want to cater to our audience and cover whatever they
want to read about.
The magazine will be based more on investigative reporting
than current news, said Jason Ruth, chief executive officer
of the club.
We want everyone to know what is going on in the
community around them, said Ruth, a senior entrepreneurial
management and e-business major. The magazine will
highlight TCU students and allow us to provide a forum
to discuss a multitude of issues.
Gusman said he wants the magazine to take a unique approach
to covering businesses.
We want to bring big companies and entrepreneurs
to a personal level, Gusman said. Were
also going to look at entrepreneurs and small companies
in the community.
While the magazine will be aimed at the same audience
as the Skiff, Gusman said he does not think the two will
I dont think that were in the same genre
as the Skiff, Gusman said. So I think well
be able to coexist pretty well.
The magazine is actually a continuation of a publication
started by business students in 1998. Alumnus Ash Huzenlaub,
now president and CEO of Emergisoft Corp., was one of
the creators of the magazine.
The club plans to fund the magazine with advertising.
I wanted an alternative paper that focused more
on in-depth stories and the potential for more edgy stories
when appropriate, Huzenlaub said.
Huzenlaubs edition lasted one semester and ended
when he graduated.
Although Huzenlaub is not connected to the current incarnation,
he said hes very impressed by the drive of the current
I applaud all the hard work and ambition that the
students of TCU CEO have shown this year, Huzenlaub
said. It has been truly enjoyable to watch as an
alumnus to see so much entrepreneurial activity occurring.