campaign starts well
The Phonathon program, which hires student callers to solicit donations
for the universitys annual fund, has a goal of raising $630,000
in 2004, the programs director said.
The 70 student callers raised $605,000 in 2003, missing their goal
of $630,000, because the office closed a few times due to bad weather
and the war with Iraq, said Kelly Imig, the director and annual fund
On average, the callers raise about $5,000 a night during their near
three-hour shifts, during which they are expected to make 100 calls
each, Imig said.
Imig said the callers are already $65,000 ahead of where they should
be and that the 2004 goal will be reached as long as the call center,
located in the Student Center basement, does not close.
Nancy Petruso, assistant vice chancellor of advancement services,
said the program is a good way for students to learn the skills necessary
for fund raising.
Imig, who graduated from TCU in 2001 and started working as the program
director in July 2002, said the capital raised by the callers for
the annual fund is used for student scholarships, technology upgrades,
library research and faculty salaries.
The money in the annual fund isnt used to build new buildings
on campus, but it allows for everything that goes on inside of the
buildings to take place, Imig said.
The callers phone alumni from every class that have never given or
have given up to $999 in the past and typically ask for donations
of $1,000, Imig said. However, the program accepts gifts of all sizes,
Everything adds up, Imig said. If everyone gave
just $25, we probably wouldnt need the Phonathon program anymore.
Kayla Hunt, a two-year student caller and political science major,
said, It teaches you how to deal with different types of people
and how to sell yourself and a product.
One program, called Share a Minute With TCU, is particularly
successful and asks the potential donor for a gift of $435.50, which
is the approximate cost of running TCU for one minute, Imig said.
This figure is computed by dividing the annual budget by the number
of minutes in the year, she said.
The Phonathon program was established in 1978 with volunteers from
different campus organizations and became a paid position in 1991,
Phonathon director Kelly Imig explains this semesters
goals in the Phonathon headquarters.