past to present, graduate works to advance program
student Ash Huzenlaub has helped build TCUs entrepreneurial
program from the start.
Jazz is playing on the overhead speakers. Wait staff are taking orders
for tall, nonfat, no-whip lattes and coffee makers are busy brewing
At a table near the back sits Ash Huzenlaub, chairman, president and
CEO of Emergisoft Corp., the leading provider of emergency department
information systems to hospital emergency rooms across the country.
Huzenlaub can be found here almost every morning checking e-mail,
corresponding with business partners and conducting weekly national
sales call meetings.
Its funny that I come to Starbucks all the time, because
I dont even drink coffee, Huzenlaub said.
At only 27 years old, Huzenlaub leads 36 employees across five states
in a company that, until he came aboard in June of 2002, was desperately
struggling. Huzenlaub used his keen managerial skills and recruited
a completely new team. Within 18 months, Emergisoft cut costs, rolled
out new products and tripled revenues over the previous year.
I have goals to own my own holding company one day, Huzenlaub
said. I like the entrepreneurial process involved in witnessing
a need, planning how to fill that need, and then actually performing
what has been planned.
Huzenlaub graduated from TCU in December 1998 with a major in finance,
marketing and about as much of entrepreneurial studies as one
could back then, he said. In 1997, he initiated an independent
study of entrepreneurship.
After receiving an independent study grant from Apple Computer, Huzenlaub
began traveling over 6,000 miles across the United States and England
to conduct one-on-one profile interviews of entrepreneurs and financiers.
The power list of modern entrepreneurs included Howard Schultz of
Starbucks, John Mars of Mars Candy, Ollie Vigors of Longshot Pubs
of England and Rory McCarthy of Virgin Group.
David Minor, director of the center for entrepreneurial studies, describes
Huzenlaub as the driving force behind the creation of
the entrepreneurial center at TCU.
Ash is very driven and continues to succeed in the entrepreneurial
world, Minor said.
As a student, Huzenlaub initiated discussions that led to the creation
of the center for entrepreneurial studies, according to the centers
Web site. A committee composing of trustees, faculty and alumni was
eventually put together to create the program and then donors came
on board. Within five years, the Smith Entrepreneurs Hall was complete,
housing the center for entrepreneurial studies.
Today, Huzenlaub continues to serve on the board of advisors for the
center and believes that within five years, the entrepreneurial program
will be ranked among the top 10 in the nation.
With continued leadership like the one that this center has
now, it could even be in the top five, Huzenlaub said.
Working in the business field is exciting, but Huzenlaub reminds students
that in order to succeed, you must be prepared to work at least 80
hours a week.
Huzenlaub was a distance runner for the track team from 1994 to 1998
and continues running recreationally to de-stress.
Running helps me think, Huzenlaub said. Some of
my best ideas come while running
and, so I dont forget
them, I stop in mid-stride to send myself an e-mail via my Blackberry.
If something great happens with the company, I celebrate with
a run. If something not so great happens, I get out and run off the
When Huzenlaub isnt running, or working, he speaks to high school
and college entrepreneurial programs.
Huzenlaub was a nominee for the Ernst & Young Entrepreneur of
the Year for 2003 and was selected to the Business Press 40 Under
40. He is also working on a second edition of his book, The
World Is My Classroom. It encourages youth to obtain the real-world
business education that is required to be successful and is scheduled
to be released in August.
I want to be able to provide for my family someday
they will always have everything that they need and wont have
to worry about anything, Huzenlaub said.
Chacko/ Photo Editor
and his team (left to right: Godson Menezes, Jose Lugo, Huzenlaub
and Ann Crossman) review construction plans for the companys
new data center.
Ash Huzenlaub was selected to the Business Press 40 Under 40.