is a super sellout
commercials hurt TCUs Christian image
appeared in television ads with notorious rapper Snoop Dogg during
the Bowl Championship Series, TCU got the Ultimate Bling
indeed: free publicity that reached into hundreds of millions of homes.
But it paid a hefty price for the bling-bling. It was not paid with
the Benjamins, but rather the further erosion of the Christian values
on which this university was founded.
Snoop Doggs troubles with the law including a murder
charge for which he was ultimately acquitted and admitted drug
use are well documented. Those, perhaps, can be written off as past
mistakes that can be forgiven. Far more damning is the pimp
lifestyle the Los Angeles rapper endorses.
Rappers are teaching people how to hustle and how to look good,
Snoop Dogg told The Associated Press. Id rather be a pimp
than a gang-banger because I grew up being a gang-banger and I tell
you, you live longer being a pimp.
Snoop Dogg may not be an actual pimp, someone who finds customers
for prostitutes, but he is a pornographer. He hosted the X-rated video
Girls Gone Wild Doggy Style that features nudity and sexual
activity. He says he is working to see more minorities featured
we would say exploited in the videos.
If you notice, there hasnt been no girls of (ethnicity)
at all on none of those tapes, he told The Associated Press.
No black girls, no Spanish girls, all white girls, and that
aint cool, because white girls aint the only hos that
Even in the preliminary Nokia ad, Snoop Dogg is surrounded by women,
presumably the hos he spoke of, when he receives SuperFrogs
picture on his cell phone. NCAA President Myles Brand reportedly called
the ads inappropriate for a college game.
Some may say the commercials were lighthearted and in good fun. They
were good publicity. And they were funny. But that misses the point.
Agreeing to appear in ads with a noted smut peddler implies acceptance
of that lifestyle.
Those are not the values that Texas Christian University represents.
Sooner or later, TCU needs to decide whether it wants to be a Christian
university or a secular one.
Right now, its just selling out.