gets national TV exposure
appeared in several Nokia commercials nationwide along side Snoop
Dogg and Johnnie Cochran during the Sugar Bowl and other Bowl Championship
By John Anderson
A frog meeting a queen might sound like a fairy tale, but its
one that Jeff Crane will get to share for the rest of his life.
SuperFrog, played by Jeff Crane, assistant marketing director for
athletics, was in a series of interactive Nokia commercials directed
by filmmaker Guy Ritchie. Crane got to meet pop queen Madonna, who
visited her husband, Ritchie, on the set in Los Angeles with their
3-year-old son, Rocco.
Madonna wanted her son to meet SuperFrog but he was intimidated by
the horned frog and stepped back toward his mother, Crane said.
Hip-hop star Snoop Dogg played the role of a detective in search of
the stolen ADT National Championship Trophy with SuperFrog, one of
the prime suspects in addition to ESPN football analyst Terry Bowden
and a sports fan.
TCU sent Crane to Universal Studios in Los Angeles. Crane replaced
the normal students who play SuperFrog since the taping took place
during finals week.
I thought it was a great experience to see how things worked
in Hollywood. I would love to do it again, Crane said.
One of the commercials included a scene with Snoop Dogg interrogating
SuperFrog and attorney Johnnie Cochran defending him.
Johnnie Cochran was the most cordial of anyone I met,
Crane said. Snoop Dogg is a big football fan and he knew TCUs
record off the top of his head.
SuperFrog posed for a picture with Cochran and gave Snoop Dogg a TCU
football jersey with his name on the back.
The commercials not only provided SuperFrog with a good story to tell,
but it also led Nokia to donate $5,000 to the TCU Scholarship Fund
and gave TCU a lot of publicity.
It gets our name out there, athletics director Eric Hyman
said. Seven million people saw us play against Boise State,
over 100 million saw us at the Sugar Bowl.
Associate athletics director Kevin OConnell said Nokia approached
TCU in late November because they wanted to reach the 18- to 35-year-old
Nokia chose us because we were the Cinderella team of college
football, Hyman said.
An estimated 100 million people saw the commercials during the Sugar
Bowl, OConnell said. The nationally-viewed commercials started
airing Dec. 5 during NFL, NBA and NCAA games.
I was happy to see TCU associated with a great company like
Nokia, Chancellor Victor Boschini said. I have to say,
though, that I think I am too old to understand the exact message
of the commercial.
Boschini said he just enjoyed seeing SuperFrog on national television.
OConnell said that raising TCUs national recognition helps
the university achieve some of its goals.
It has helped to raise our profile of the school, OConnell
said. People have called in to say how much they liked seeing
SuperFrog in a major BCS game.
Crane said the commercials will help exponentially down the road with
recruiting and getting people to Amon Carter Stadium.
of The Richards Group
Dogg interrogrates prime suspect SuperFrog during one of the
final Nokia commercials.